Why Buy Here?
R-Equipment is a truly a family-owned and run dealership. Just know when you buy from us, you aren't lining the pockets of a corporation, you are helping support your local community.
When you buy equipment, parts and service, you are also helping put food on the table of our coworkers, you are helping pay for kids' tuition and supplies.
When you buy here your money isn't going towards Florida vacation homes, sports cars and yachts like you see at the other "large" dealerships.
We appreciate you and the dollars you spend, that's why we give it back to the people that take care of you.
Executive Team
Ed Reichling
Ed Reichling is R-Equipment’s founder and currently serves as the Executive member of the company. A lifetime farmer, Ed began R-Equipment with his wife, Tammy, in 1996 from his Waldwick farm. Starting out, he bought, fixed and sold equipment around the area until they outgrew the farm and moved to Dodgeville, WI in 2002. Ever since, R-Equipment has continued growing with an additional two locations in Illinois and 16 lines of equipment.
Tammy Reichling
Tammy Reichling began R-Equipment with her husband, Ed, in 1996 out of their home in Waldwick. She serves as the current Chief Financial Officer and has been helping to cultivate and grow the company ever since since its inception.
Hilary Demos
Hilary Demos currently serves as R-Equipment’s Financial Controller. She graduated from Edgewood College with a dual degree in International Business with an emphasis on Administration and Communications Studies. While attending school, Hilary had the opportunity to study abroad at Campion College in Sydney, Australia as well as at the University of Westminster in London, England working on the Project Management Team overseeing London Olympic Stadium. Today, Hilary lends her business expertise to every aspect of R-Equipment, from sales and service to marketing and managing; her skills have been instrumental in R-Equipment’s success since she started in 2010.
Colby Reichling
Colby is President of R-Equipment and has been with the company since 2000; spending his early years as a part time service assistant and then working as a seasonal sales specialist during his high school and college years. He attended both Southwest Technical College and UW-Platteville and has degrees in Agribusiness Management and Science Technology as well as Agribusiness Management Marketing. Following college, he worked at CNH as a parts and service marketing specialist before coming back to the family business full time in 2014 to serve as the Sycamore Store Manager and a member of the sales team. Colby was an active member of FFA and was a Sectional Proficiency Winner in Ag Mechanics Design and Fabrication; he also competed nationally with PAS in Agribusiness: Interview Career Planning and Market Analysis. Today, Colby spends his time growing relationships with current and prospective customers as well as providing the community with the equipment and services they need to be as efficient and profitable as possible.
Cash Reichling
Cash Reichling serves as R-Equipment's Sales Manager for all locations. He is a graduate of Mineral Point High School and has over 10 years of experience in equipment sales. His love of farming and equipment began at a young age; assisting his dad and uncles on the family farm and lending help where he could in the Waldwick shop. Following high school, he started full time at R-Equipment and began cultivating the future of the business as we see it today. His dedication to helping farmers and sharing his knowledge has resulted in tripling the size of R-Equipment in less than 10 years. He believes that what sets R-Equipment apart is the quality of employees and their dedication to serving customers with integrity.