About Us

R-Equipment started as a one person operation and has expanded significantly over the years. Currently, two generations of the Reichling family have assumed ownership and management of the business, in partnership with Ed Reichling in the 1990's and now with Cash Reichling beginning in 2007. We are proud of our Company's history and would like to share a bit of it with you.

R-Equipment is a family owned and operated ag equipment dealership located in Dodgeville, Wisconsin, Utica, Illinois, and opening a third location in the summer of 2012 in Sycamore, Illinois. We are very proud to be a part of the New Holland, Versatile and McCormick tractor line-up. R-Equipment is also proud to represent the following short lines: Merritt, Stoughton, Maurer, Corn Pro, Felling and Alum-line trailers, Brent, Demco, and Unverferth grain carts and wagons, Rhino and Dixie Chopper Mowers, Mac Don, and Better Bilt slurry tanks to name a few.

R-Equipment began in the early 1990's at a small shop located on our home farm in Waldwick, Wisconsin. We began by selling used tractors and have built the company up from this foundation. We do not forget our roots and still specialize in used farm equipment, along with our new equipment lines.

In 2003, we built our Dodgeville, Wisconsin location where we are currently located today. The opportunity to open a new facility in Utica, Illinois came to us in 2006 selling the lines that we began in Wisconsin. We were approached by New Holland to become a dealer shortly after we opened our Illinois facility and it has proven to be a great decision ever since. So great, we have decided to expand our relationship with not only New Holland, but also with our short lines by opening a third location in Sycamore, Illinois.

The Company was built by hard work, attention to customer satisfaction, and a sincere interest in providing good equipment to area farmers. R-Equipment hires employees we believe have a serious interest in sustaining and improving our business and serving our customers with integrity.

Welcome to R-Equipment!